#1 Build attention traps. Create value by manipulating the ruling attention structures
#2 Understand the logic of the centripetal gaze and how to profit from it
#3 Draw your inspiration from your audience not your muse. And keep in toutch with tour audience. The customer is always right.
#4 Turn the “masterpiece psychology” of conventional art upside down
#5 Objects do matter.
#6 Live in the present.